Sunday, 10 August 2008
Was this money well spent? A comment on the British Heart Foundation advert on TV tonight.
This week, I've heard a lot about the two minute advert for the British Heart Foundation; people in my office were talking about the radio advert "I'm {a minor celebrity} and I'll be watching it", I've seen the posters "This could be the most important two minutes of TV you'll ever watch" and so I thought, OK, I'll watch that.
Jules and I recorded the TV program which was on around the advert, and then stopped what we were actually watching in order to watch the advert.
But what actually was it? Well, I won't spoil it for those who actually want to watch what they recorded, but I seriously think that the BHF wasted their money, not so much on the advert itself, but for the hype they generated around the advert. I understand they had a lot to get across, and so probably couldn't have made it a series of short adverts - I mean, after all the had run the adverts with a skin belt tightening across a guy's chest a few years back (which I seem to recall got taken down because it was a pretty scary picture), so making everyone watch a 2 minute advert was a reasonably cool idea, but, I dunno, it just seemed like a waste to me.
After all, what were they actually saying? If you experience these 5 symptoms, it might be a heart attack, and the paramedics would rather hear from you than not.... that could easily have been an ongoing advertising campaign.
While I support what the British Heart Foundation do, I'm glad that I'm not one of their many supporters who are now probably asking themselves whether their money was well spent or not.
Jules and I recorded the TV program which was on around the advert, and then stopped what we were actually watching in order to watch the advert.
But what actually was it? Well, I won't spoil it for those who actually want to watch what they recorded, but I seriously think that the BHF wasted their money, not so much on the advert itself, but for the hype they generated around the advert. I understand they had a lot to get across, and so probably couldn't have made it a series of short adverts - I mean, after all the had run the adverts with a skin belt tightening across a guy's chest a few years back (which I seem to recall got taken down because it was a pretty scary picture), so making everyone watch a 2 minute advert was a reasonably cool idea, but, I dunno, it just seemed like a waste to me.
After all, what were they actually saying? If you experience these 5 symptoms, it might be a heart attack, and the paramedics would rather hear from you than not.... that could easily have been an ongoing advertising campaign.
While I support what the British Heart Foundation do, I'm glad that I'm not one of their many supporters who are now probably asking themselves whether their money was well spent or not.
Labels: Commentary
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